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Digital Marketing | Web Development

Just Created Your WordPress Site? Now What?

If you’ve just set up a new WordPress website, congratulations! Absolutely, positively so, because WordPress sites truly are the bomb when it comes to websites. We’re not kidding!

The beauty of a WordPress website is that everything is pretty much contained within it. It’s what is known as an “intuitive” platform in that it’s easy to navigate within, especially for those who are somewhat tech savvy (folks who don’t know how to code but who have no problem, for example, posting to a WordPress blog).

So if you fall in that broad tech-savvy-but-no-coder-are-you category, we want to make sure you make sure to perform these five critical tasks that go into building a terrific WordPress site. Take a look below.

1. Install a cache plugin.

Plugins add new features (a jobs board for a recruiting company, for example) and can extend your site’s functionality. Caching also relieves server loads and improves your site’s speed. A cache plugin also is terrific for SEO and – big added bonus – keeps your site from crashing during times of heavy usage/loads.

2. Optimize your website for mobile, tablet and desktop.

You want to make sure your site looks great on all three platforms. Desktop is a no brainer but since more than half of all people access the Internet via a smartphone, it’s absolutely critical that you make sure your site looks good on a phone. Here are some best practices when it comes to smartphone optimization.

3. Setup your time zone.

You’d be surprised how many people forget to do this. Why is it important? Because if you schedule tasks (such as broadcasting a blog post), you’ll want to make sure it’s completed when you want it completed. Posting a blog at 8 a.m. in London because you don’t have the proper time zone set up isn’t going to do you any good when you wanted to post it at 8 a.m. in Michigan.

Setting a time zone is extremely easy: simply go to Settings>General in your site’s dashboard and then scroll down until you see the option for time, time zone and date.

4. Always use alt text for images.

Alt text (also known as alternate text) is an attribute added to an image tag in HTML and it appears inside the image’s “container” when the photo or infographic etc. can’t be displayed for some reason. Alt text also helps search engines understand what an image is about (and it helps with SEO).

Here’s a simple tutorial on adding alt text to an image in your WordPress site.

5. Regularly backup before updating plugins.

You’re going to need to update your WordPress plugins frequently. As in All. The. Time. Why? Because allowing outdated themes, plugins and even an “old” version of WordPress to just sit there is akin to placing your home’s key under the front door mat: “Welcome, Hackers!”

But before you update your plugins, make sure you backup your site before doing so, just in case.

There’s a lot to think about when it comes to web design. And even though WordPress is intuitive it can take a lot of time to set up properly. As in hours. Days. So unless you have a WordPress whiz (with recent web design experience within the platform) on your employee roster, you and/or your marketing team will be spending considerable time perfecting your site. And when it comes to marketing, the best marketers know that they should do what they do best – create and implement marketing strategies – and allow savvy WordPress technicians to develop their site.

And that’s where Ingenex Digital Marketing comes in. We have WordPress web design experts on our team as well as digital marketing experts who go to bed thinking of which top marketing strategies the will unleash on their clients’ behalf in the morning. It’s the best of both worlds!

Contact us to learn more!

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