When it comes to marketing strategies for your business, the work your Detroit Hubspot partner agency will do for you is considerable. It may take time to see results, but your customers will absolutely adore you for it.
That adoration will turn into sales, and at an incredible return on your investment.
The Inbound Marketing Funnel
The main strategies your inbound marketing agency will use come down to: attract, convert and delight.
It’s relatively easy to get traffic to your site, but doing so won’t do your marketing efforts any good if it’s not the right kind of traffic: filled with people who are interested in what you have to offer.
You attract these prospects first by knowing exactly who they are (buyer personas) and then providing them with content – blog posts, white papers, free ebooks, videos, infographics, etc. These resources provide information regarding their needs, goals, wants, and/or problems.
Keywords are placed into the content that your audience uses to search for the products/services they’re looking for. They can also be used to find problems they want solved, wants they’re looking to fulfill, and then create quality, informative, engaging, in-depth content for them to access. (Tip: keywords are important, but the quality of the information you provide is more important as far as Google is concerned.)
This content is published on your blog, as free downloads (in exchange for the visitor’s email address) and via your social media channels.
The content you’re creating basically has two purposes. A) it will help raise your pages in search engine results, therefore being found before your competitors and B) it showcases your expertise to your prospects.
Write engaging, well-researched and in-depth content that helps your target audience meet their goals, overcome obstacles, get something they want, etc. They will come to trust you and your expertise. You become their go-to guru because you’ve given so much (almost always) free content before they buy. They will love you for it and so when they’re ready to buy, they’ll buy from you.
You provide this content continuously. From the first time a prospect comes to you, through the many times they receive your newsletter, read your blogs, download a free ebook, to the time they buy from you – and long after.
That’s right: inbound marketing in Detroit doesn’t stop with a sale. It continues forever. After all, it’s five times easier to keep a customer than it is to get a new one and so long as you continue to send your (now) customers with excellent and engaging content, you can expect them to appreciate you (buy from you) for a long time to come, even possibly making them into evangelicals for your brand. (Referrals, anyone?)
Your Detroit Inbound Marketing Agency
Ingenex Digital Marketing works with Metro-Detroit and Michigan businesses large and small to help them find and keep delighted customers. Download our free Top 10 Lead Generation Tips report to help you find great leads yourself or contact us today to learn more about how our inbound marketing services will result in sales and revenue growth for your business.