XanEdu

WHO THEY ARE

For over 15 years, colleges and universities, K-12 schools, and corporations have used the cloud-based mobile content customization and delivery platform from XanEdu to create and deliver relevant and inspired learning materials for their teams.

THE CHALLENGE

XanEdu came to Ingenex looking to streamline its digital presence by creating a consistent and cohesive Website that educated and informed its different audience personas and worked to increase traffic and sales. XanEdu also needed content that was relevant to all audiences and would work to attract, educate, and delight them as they moved forward in the sales process.

“The Ingenex partnership has been the most effective collaboration with an external marketing agency I have experienced while at XanEdu.”

– Jeff Letson, Vice President of Marketing, XanEdu

THE SOLUTION

Ingenex created a new Website design, information architecture and content for the XanEdu corporate website. We also built custom inbound marketing content offers in Hubspot, improved landing pages for all verticals and updated the customer marketing funnel. Ingenex implemented an improved paid marketing plan to include PPC and Paid Social (Facebook, Linkedin, Twitter) to increase traffic and downloads.

THE RESULTS

Conversion rates improved and the new Website was well received by XanEdu and its customers. Traffic has increased as have downloads of custom content offers. XanEdu continues to grow and evolve their online presence and Ingenex is always ready to lend a hand as they evolve and refine their product offerings. www.xanedu.com

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