TITLE Boxing Club has made the oldest sport in the world new again. They are a Franworth brand and boutique fitness franchise that specializes in boxing and kickboxing group workout classes. Their mission is to be the best hour of a person’s day for physical empowerment.
TITLE Boxing Club approached Ingenex to be their digital marketing and lead generation partner. The brand’s owners sought to spread their fitness-focused mission across the nation. TITLE Boxing Club needed to generate more non-broker franchise leads, in hopes of expanding the number of clubs.
“Ingenex is an innovative Franchise Development Marketing partner. Their custom approach of using content marketing to attract, engage, and nurture our FD prospects worked very well. Sales are up and TITLE Boxing Club is stronger than ever.”
– Susan Boresow, President at TITLE Boxing Club
Ingenex built a lead generation system using Hubspot and the latest and greatest inbound marketing principles. To kick it off we performed in-depth research to find out who is the ideal Title Boxing Club franchise owner, and we created buyer personas. We then created a brand voice based on these buyer personas, which was used to inspire all content and creative pieces. The team then built a high converting website using WordPress and Hubspot. The site included landing pages, a custom blog, CTA’s, forms and more all designed to attract and convert prospects. Ingenex also ran targeted paid media campaigns (PPC, Facebook, Linkedin, Retargeting) to attract buyers searching for a Franchise solution.
Sales are up for Title Boxing Club since we began working with them. Partly due to the 484% increase in web traffic from April 2015 to April 2016. And a 200% increase in total leads from October 2015 (181) to October 2016 (358). To be more specific thanks in large part to our inbound marketing efforts Title Boxing Club has seen a 533% increase in total sales (locations) over the past year (through November 2016).
Inc.com recently ranked TITLE Boxing Club America’s #1 Fastest-Growing Franchise