Cranbrook Institute of Science

WHO THEY ARE

Cranbrook is one of the world’s leading centers of education, science, and art. Comprising a graduate Academy of Art, contemporary Art Museum, House and Gardens, Institute of Science, and Pre-K through 12 independent college preparatory Schools.

THE CHALLENGE

Cranbrook needed a fresh digital start for their Institute of Science website. They wanted a modern feel, mobile optimized experience, and custom event registration capability.

THE SOLUTION

Creating a new site from scratch always begins with some industry research. We visually mapped out each interest’s user journey, and updated it for an improved experience. Implementing persona category boxes allowed for users to easily identify their particular interests.

Based on the user journey we determined was the best fit, we designed mockups using best user practices. All of our webpages provided a responsive design to be optimized across all screen sizes.

THE RESULTS

Cranbrook Institute of Science now has a new and improved fully responsive website to acquire institute membership, increase event registration, and get more engagement across their educational content. Since launch, we have seen website sessions doubled. Mobile traffic increased by over 50% and organic search traffic increased by over 50%. Stop by their site.

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