OSRAM Opto Semiconductors
OSRAM Opto Semiconductors is one of the world’s largest LED manufacturers. For the project, Ingenex completed a full digital marketing strategy for OSRAM Opto Semiconductors’ LED Light Site, which is the leading source of LED information, resources, tools, technology and LED lighting solutions for the solid state lighting and general illumination spaces.
Through web development, Ingenex optimized URL paths and proper navigation structure for search engines and end users. Search Engine Optimization details included complete keyword research and meta data implementation, as well as optimized text content with keyword optimized anchor text and an internal linking strategy. Ingenex integrated blogger outreach, to assist in the finding and maintaining of relationships with influential bloggers in the industry.
Content marketing for OSRAM Opto Semiconductors’ LED site involved regular optimized content updates. Ingenex created ongoing story mining, writing and releasing digitally optimized press releases. Ingenex established new Facebook & YouTube presence, continuing to add regular updates of text content, photos and videos. Additionally, a virtual trade show presence was established, continuing their social trade show marketing. This included full social media integration with Facebook & YouTube, real time content and photo & video publishing from the trade show floor.
Through e-mail marketing, ongoing email newsletters were sent to customers, consumers and subscribers. Furthermore, Ingenex implemented Google Analytics to the web site in order to monitor & measure goals and analyze data. Comprehensive analytical reports were compiled and analyzed, along with search ranking reports.
Ingenex started and monitored Google advertising campaigns including comprehensive keyword research, properly optimized campaign & ad group structure and continual ongoing optimization of bid prices & ad copy.
With the help of Ingenex’s dedicated work for OSRAM Opto Semiconductors, web traffic increased an average of 115% year-over-year. Page 1 Google rankings were generated for more than fifteen high-volume industry search phrases.
"Ingenex served as a valuable partner in creating the digital marketing strategy and development of the site as well as providing the SEO and social media support to keep the site’s content robust."
— Kate Cleveland, Marketing Communications Manager for OSRAM Opto Semiconductors