Clark Hill PLC is a full service law firm serving clients in all areas of business legal services, government & public affairs and personal legal services.
With an already established website, Clark Hill inquired Ingenex about boosting web exposure, a specialty of the digital marketing firm. Ingenex conducted Google AdWords’ campaigns for five separate markets across the United States and more than fifteen areas of practice. This included comprehensive keyword research, properly optimized campaign & ad group structure and continual ongoing optimization of bid prices & ad copy.
Through Ingenex’s Google AdWords’ campaigns, Clark Hill was able to establish presence in high-volume Google searches, including fifteen industry practice areas across the United States. Additionally, 4.7% of paid search traffic was converted into leads.