Humor in a Marketing Strategy

Marketing Strategy Humor – jellybean emoticons

There seems to be a new type of humor sweeping the digital marketing landscape. For the second time in a month, mainstream companies have taken to using intentionally incorrect content to stir interest from the public and media. From JC Penney’s Superbowl ‘drunk tweeting’ to Groupon’s President’s Day misnomer campaign, intentional content mistakes are popping…Read More

Finding Your Sentiment Analysis Happy Place

sunny field

Kill or Keep Sentiment Analysis? Sentiment analysis, or opinion mining, is an interesting tactic in digital marketing. I say “interesting” because sentiment analysis is proving to be a hot bed for discussion among marketers and analysts alike. On one side of the spectrum, marketers are dismantling sentiment analysis’s worth, calling for more quantitative data (tracking…Read More