Elements of a Successful Email Marketing Campaign

Tom Hanks in You've Got Mail

I love email marketing. I love it because it’s not only effective (it offers some of the highest ROIs out of all digital communications platforms), but it gives marketers the opportunity to personally connect with specific customers. If you need more convincing on why your company should be sending emails, read this post here. It…Read More

Twitter Etiquette and Retweet Styles

Twitter birds

The good ol’ retweet. One of the magical elements of Twitter that allows you to seamlessly share content from anywhere and anyone. However, is there such a thing as retweet etiquette? As Twitter has evolved from a simple microblogging platform to a place for breaking news, so has the retweet. In fact, considering all mobile,…Read More