The Importance of a Social Media Monitoring Strategy

social media monitoring strategy

As a social media manager, I hear from people all the time that their company “needs a Facebook page” or “needs a Twitter presence.” Sure, I understand their want of being digitally relevant, but these people often underestimate the workload needed to execute a social media strategy effectively. A major part of the social media…Read More


How The Internet Changed Your Customers: Before and After

connecting to the Internet

The Internet has changed many things, including the how companies and interact with their customers. Before I divulge into my series on lead generation, it’s very important to understand how the Internet has changed customer behavior. Let’s take a look back at the customer before and after the Internet. 1. Marketing Inquiry Before: The relationship…Read More


3 Things Every Digital Marketer Should Know

digital marketer

1. Programming Languages At the very least, every digital marketer should be very comfortable with basic HTML and CSS. HTML and CSS provide the physical structure and design to a web page. Both of these markup languages allow you create basic documents like blog posts and landing pages, which are essential to a digital marketing…Read More